Workshop 03 of 5 · The conversion layer · ₹4,001
Sales System Management
Most founders are their company's best salesperson, and its bottleneck.
A live half day session that turns the founder from the company's best salesperson into the architect of the system that sells.
Ask for a seat Take the free guide first
The Selling as a System guide goes home with every participant. It runs to 10 stages over 18 pages and it is free. You can have it before the workshop, or instead of it.
- 3.5 hoursone session
- 15 to 20founders in the room
- ChennaiEnglish and Tamil
- ₹4,001per seat
01 Take this before you book a seat
There is a free guide for this workshop.
The guide has 10 stages, 10 practical exercises and 18 pages. It is free, and it stands on its own. If the guide is enough, keep it, act on it, and we are done. The room adds the working session, your own draft, and the other founders at the table.
15 pages
Free download
Selling as a System
10 stages that turn the founder's sales hustle into an engine for predictable revenue.
02 Why this one exists
Most founders are their company's best salesperson, and its bottleneck.
If the founder is selling then the company is selling, and if the founder is not then the company is not. That is not a sales process. That is a personality, and a personality cannot be hired, cannot be trained and cannot be scaled.
So the founder stays in the closing chair. Revenue stays personal. Every new salesperson either copies the founder badly or leaves within the year. And the business grows only as fast as one person can sell.
This session is for the founder who wants to stop being the salesperson and start being the architect of the thing that sells.
03 What you leave with
What you will leave with.
- 01A clear distinction between selling that depends entirely on you and selling that produces predictable revenue regardless of who is in the room.
- 02The 10 stages that convert your own instinctive selling into something written down and repeatable.
- 03The first draft of your own sales playbook, sketched during the session in your own handwriting.
- 04A way of hiring, training and managing salespeople against that playbook so the whole thing runs without you in every conversation.
04 The 10 stage loop
The Sales System Loop has 10 stages, and we teach them one at a time.
It converts your own instinctive selling into a written, repeatable engine, and it runs in 10 stages, from the first understanding of your buyer to the way the system is managed without you in every conversation.
The stage names, and the exercise that goes with each one, are in the free guide at the top of this page and are worked through in the room. A loop you have only read about changes nothing, which is why the room exists.
05 How the session moves
This is how the session moves.
- 01MapWe walk through the 10 stages against your current selling reality.
- 02BuildYou draft the skeleton of your own playbook, stage by stage.
- 03ArchitectYou pick the 2 stages your business most urgently needs and leave with a plan to start within the week.
You will not leave with frameworks you may or may not use. You will leave with a written draft of the selling your business is missing.
06 Who should sit in the room
Who this is for.
- 01Founders who are still the best salesperson in the company and want to stop being.
- 02Founders who have hired salespeople and watched them fail.
- 03Founders who want revenue to be predictable instead of personal.
If you have no selling happening yet, this is too early. If you have a product, customers, and a founder still doing most of the closing, this is exactly what it was built for.