About, and why me

There are many business coaches, but there is only one SB.

This is a direct statement of fact rather than a boast. I do not simply coach. I have a system that runs on proprietary frameworks, and the ones I use most are on this page for you to take.

Book your 90 minute slot Take the frameworks first

**Suresh Balachandar**Business Coach, Applied Psychologist and Entrepreneur

01 The system, shared

Take the frameworks before you pay me anything.

I do not put a number on the frameworks, because the number keeps growing as the work grows. The document below holds the ones I use most, across the 6 domains of the method, and it is free.

The first page of The SB Business Transformation System

Free document

The frameworks, free

The SB Business Transformation System

The frameworks I use most, written down across the 6 domains, from 9 years of coaching around 95 businesses across Tamil Nadu and India.

02 The story behind the work

I came to Chennai in 2004 and worked in a few jobs before I found my way into the knowledge industry. I freelanced for a while, then went out on my own, and in 2008 I started a training company.

In 2017 a client put a chequebook on the table and asked me to coach his business full time. I have been coaching ever since. I did not decide to become a business coach. The market made me one, and I have been working since then to become the best one in the industry.

I started my first business at 19. There was no business family behind me and there was no safety net under me. I have made payroll in months when the money was not there, and I know what that pressure does to a founder because I have felt it myself.

Then I added the credentials. An MBA in International Trade and Finance, so that I understand how a business earns and where its money goes. An M.Sc in Applied Psychology with 2 years of clinical training under practising psychologists, so that I understand what is happening inside you while you run the business.

Most coaches understand businesses. Very few of them understand the founder who is running the business. I do both, and most coaches stop at one of the 4 things in the next section.

Suresh Balachandar speaking — Chennai. The market made me a business coach.

I have sat where you are sitting.

The MBA in International Trade and Finance means that I understand how the business earns and where the money goes, without you having to explain it to me. The M.Sc in Applied Psychology, with 2 years of clinical training behind it, means that I can read you. And I have been an entrepreneur since I was 19, which means I have sat in the chair you are sitting in and I have made the expensive mistakes myself.

Most coaches have one of those. The advice from a coach who has one of them is usually correct, and it usually does not stick. That is not a failure of effort on anybody's part. It is structural, because the person giving the advice could only see part of the picture.

03 The credentials

Most coaches bring one of these. I bring all 4.

The combination is the point. Any good coach brings one of these. The work happens where all 4 meet, because a business is only ever the sum of the decisions one man kept making.

01An MBA in International Trade and FinanceI understand how a business earns and where its money goes, without you having to explain it to me.
02A trained psychologistI hold an M.Sc in Applied Psychology with 2 years of clinical training. I read the person running the business.
03I have run successful businesses myselfI have been an entrepreneur since the age of 19. Most coaches come from corporate or from academia. I have sat in the chair you are sitting in.
04I read at least 100 books a yearI have done that every year since 2017. It is why the method stays current, and nearly every book becomes a free 8 page note.

9 years. Around 95 businesses. A method, written down.

I have coached since 2017, across manufacturing, trade and services in Tamil Nadu and India. The method that came out of that work is written down and free to read, because a method you cannot inspect is a claim rather than a method.

04 What I believe

3 things I will argue about.

These are not values. Values are what a company says it admires. These 3 will lose me a certain kind of client, and that is what they are for.

One

Work ethic builds businesses, and intellect does not.

Smart people with poor execution stay stuck. Average people with exceptional consistency build extraordinary businesses. I have watched this happen too many times to call it a coincidence.

Two

The market owes you nothing.

It has every right to say no, and it will say no as many times as it wants to. Your job is to understand why it is saying no, and to keep fixing the answer until it says yes.

Three

There is no bad luck in business, only bad decisions.

Business success may carry a touch of luck. Business failure does not. Accepting that is uncomfortable for about a week, and it is the most liberating thing a founder can do.

05 What I will and will not do

Said before you pay rather than after.

What I will not do

01I will not motivate you with energy, because energy wears off by Monday morning.
02I will not tell you what you want to hear in order to keep you comfortable and keep you paying me.
03I will not hand you generic advice that could apply to any business in any industry.

What I will do

01I will find the real problem sitting upstream of the one you came to me with.
02I will tell you the truth, kindly and without delay.
03I will build something for your specific business, and I will not borrow it from somebody else's.

06 Who I work with

My criteria are specific, honest and not negotiable.

I work with founders running businesses turning over between ₹1 crore and ₹100 crore, in operation for 3 years or more. The same standard everywhere you meet me, because there is only one standard.

Founders who are tired of 14 hour days. Founders who want a system rather than a pep talk, and who can handle being told the truth by someone who has seen the problem before.

If that is not you yet, that is fine. We can talk again when it is.

07 The methodology

There are 6 domains, and everything I do sits in one of them.

I have built proprietary frameworks across 6 domains over 9 years inside real businesses. The ones I use most are written down in the document at the top of this page, because a method you cannot inspect is not a method. It is a claim.

01DiagnosisI find the real problem sitting upstream of the one you present, and I do not prescribe anything until something has been measured.
02ExecutionI turn intent into output on a rhythm. This is where good strategy quietly dies, and it is where consistency beats intellect every single time.
03Revenue ArchitectureMost businesses run one way of making money when they have access to 4 or 5. This domain is the gap between those 2 sentences.
04SalesI turn the founder from the company's best salesperson into the person who designs how the company sells.
05MarketingI turn spending that nobody can measure into something written down that you can repeat. We build the thinking first, then the process, then the whole of it.
06People and LeadershipThe team you have is the team you built, whether or not you meant to build it that way. This domain makes it deliberate.

The most used frameworks are written down at the top of this page.

08 One ask

Is this the right fit?

90 minutes will tell us, on Zoom, on Google Meet, or in my room in Chennai. It costs you nothing, and you will get an honest answer either way.

Book your 90 minute slot